How we successfully launch "Yomoni pour les pros"

💪 Our Approach

A - Defining the Target Addressable Market (TAM)

Challenge:

Identify the most promising segments within the independent professionals category to tailor acquisition strategies effectively.

Solution:

• Segment Analysis: Target high-potential groups such as health professionals, IT consultants, and small business owners operating under SASU or EURL.

• Database Creation: Build enriched contact lists including names, emails, LinkedIn profiles, revenue levels, and business statuses.

• Community Partnerships: Collaborate with platforms like Malt, Crème de la Crème, and Wemind, as well as freelance-focused clubs like Leonis Investissement.

Impact:

This structured segmentation laid the foundation for targeted outreach, ensuring high relevance and engagement rates.

B - Visibility and Awareness Campaigns

Challenge:

Ensure independent professionals recognize Yomoni’s offerings as a tailored solution for their financial needs.

Solution:

• Advertising Campaigns:

  • YouTube Ads: Leverage targeted channels and audiences.

  • Instagram Ads: Utilize custom audiences and lookalike targeting.

  • LinkedIn Ads: Focus on job titles and company size to reach decision-makers.

• Content Creation:

  • Publish the “Ultimate Guide to Investing for Freelancers in 2024.”

  • Develop success stories featuring independent clients.

  • Provide interactive simulations of cash flow investment outcomes.

• Retargeting:

  • Implement retargeting ads for visitors who didn’t convert.

  • Launch email remarketing campaigns with tailored messaging.

Impact:

These efforts significantly boosted brand visibility and attracted high-quality traffic to Yomoni’s landing pages.

C - Acquisition and Activation Strategies

Challenge:

Convert high-quality leads from awareness campaigns into active clients while maintaining cost efficiency.

Solution:

• Multi-Channel Campaigns:

  • Launch highly segmented LinkedIn and email outreach campaigns tailored to freelancers' unique financial goals.

  • Retarget potential clients with personalized ads.

• Outbound Activation:

  • Deploy a sequence of 7–8 follow-up emails to nurture leads effectively.

  • Conduct cold calls to freelancers within partner communities, offering referral incentives.

Impact:

This personalized approach increased lead conversion rates and reduced acquisition costs by 25%.

D - Retention and Revenue Maximization

Challenge:

Ensure long-term engagement and maximize the lifetime value (LTV) of new clients.

Solution:

• Referral Program:

  • Launch a freelancer-specific referral program incentivizing community leaders to recommend Yomoni.

• Custom Nurturing:

  • Develop nurturing sequences based on professional needs and available treasury.

• Upsell and Cross-Sell:

  • Introduce tailored product messages (e.g., PER Pro) based on client segments.

Impact:

Retention initiatives bolstered client loyalty and increased average account balances.

🍦 To Conclude

Yomoni’s targeted go-to-market strategy for independent professionals successfully unlocked new growth opportunities in a competitive sector. By combining strategic segmentation, multi-channel campaigns, and personalized engagement, Yomoni positioned itself as the go-to investment solution for freelancers and small business owners, driving sustainable growth. 🚀