How we generate +2M$ ARR with 8x ROI paid strategies

💪 Our Approach

A - Advanced ICP Targeting and Data-Driven Segmentation

Challenge:
Traditional paid ad targeting tools often led to inefficiencies, casting too wide a net and inflating costs. Gorgias needed a refined strategy to reach their Ideal Customer Profile (ICP) with greater precision.

Solution:
Leveraging Clearbit, we identified e-commerce businesses using platforms like Shopify, BigCommerce, and Magento. This technology allowed us to:

• Pinpoint decision-makers such as Customer Service Managers.

• Segment audiences based on company size, vertical, and support needs.

Impact:
This granular approach replaced native targeting, enabling campaigns to focus exclusively on high-value leads. Within two quarters, this strategy generated $200K in ARR, growing to $2M ARR within 11 months — a 3,200% increase in revenue attributed to paid ads.

B - Personalized Competitive Campaigns

Challenge:
Gorgias faced stiff competition in the helpdesk market and needed a way to convert customers from competitors.

Solution:
We deployed campaigns highlighting Gorgias’s unique advantages over competing platforms. Using Clearbit, we identified companies already using competitor solutions and presented targeted ads with:

• Feature comparisons showcasing Gorgias’s value.

• Buy-back offers to incentivize switching.

Impact:
This strategy significantly increased engagement and conversions, making Gorgias’s ads both cost-efficient and highly effective.

C - Campaign Optimization Across Channels

Google Ads Management:

• Introduced new keyword strategies, focusing on high-intent search terms like "e-commerce customer support software."

• Developed exclusion lists and lookalike audiences to optimize campaign spend.

Facebook Ads:

• Ran A/B testing on creative assets and targeting parameters.

• Incorporated dynamic ad variations tailored to segmented ICP groups.

Impact:
These optimizations reduced CPA and contributed to €88K in added ARR within a single month, with closed ARR increasing by 83% over the same period.

💰 The Results

• $2M ARR added within 11 months from paid ads.

• 10x ROI on ad spend in key months.

• x7 growth in revenue generated by paid advertising.

• 88K$ ARR added in only only month with $10K ad spend, delivering outstanding ROI.

🍦 To Conclude

Our work with Gorgias transformed paid advertising from a secondary growth channel into a core revenue driver. By implementing a data-driven ICP strategy, running hyper-personalized campaigns, and optimizing across platforms, we demonstrated how precision targeting and innovative tactics can unlock exponential growth in ARR.

This partnership exemplifies how aligning marketing strategies with business goals leads to scalable, sustainable success. 🚀