How we x4 the ROI for Mobicap

A - Google Ads Overhaul

Challenge:

The existing Google Ads structure did not efficiently target high-intent audiences, leading to suboptimal lead generation.

Solution:

• Campaign Restructuring: Redesigned campaigns with a focus on geo-targeting, prioritizing regions with the highest potential.

• Performance Max Campaigns: Leveraged automated campaign types to optimize performance across search, display, and YouTube.

• Landing Page Optimization: Developed a high-conversion landing page tailored to user needs.

Impact:

• Cost per lead reduced by +60%.

• Lead volume increased by 4x.

• Conversion rate tripled.

B - Advanced Tracking and Retargeting

Challenge:

Mobicap lacked robust tracking systems, which hindered precise performance analysis and retargeting capabilities.

Solution:

• Server-Side Tracking: Implemented advanced tracking to capture conversion data and link it with the CRM.

• Retargeting Campaigns: Launched personalized retargeting ads to re-engage website visitors who didn’t convert.

Impact:

• Enhanced data accuracy, enabling smarter campaign adjustments.

• Retargeting ads boosted conversion rates and improved overall ROAS.

C - Website Modernization

Challenge:

The existing website did not adequately support lead generation or user experience.

Solution:

• Designed a new website with intuitive navigation, clear CTAs, and optimized content for conversions.

• Integrated with Google Analytics and CRM for real-time performance tracking.

Impact:

• Improved user experience contributed to a higher conversion rate.

• Increased session duration and engagement metrics on the site.

D - Multi-Channel Expansion

Challenge:

Mobicap needed to diversify its acquisition channels to maximize reach and conversions.

Solution:

• Meta Ads: Created tailored campaigns for targeted audiences, combining awareness and lead-generation efforts.

• Localized Campaigns: Developed customized messaging for specific regions, addressing local needs.

Impact:

• Meta Ads became a complementary lead source, further driving growth.

• Increased campaign efficiency through localized targeting strategies.

💰 The Results

December 2023: takeover of Google Ads account

• 5x increase in lead volume.

• CPL reduced by 3, ensuring cost efficiency.

• 4x ROI achieved through strategic campaign management.

• 3x higher website conversion rate, supporting overall acquisition goals.

🍦 To Conclude

Mobicap’s revamped acquisition strategy transformed their digital presence and performance. By overhauling Google Ads, implementing server-side tracking, optimizing landing pages, and expanding into Meta Ads, Mobicap experienced exponential growth in qualified leads and ROI. This comprehensive approach positions Mobicap as a leader in its niche, ready to scale sustainably into 2025. 🚀